Track 6. Communication, Education and Health Promotion


Health promotion is defined as the process of enabling people to increase control over their health and its determinants, and thereby improve their health (World Health Organization). One of the most used approaches to health promotion is based on education and communication media. Health campaigns and education-entertainment approaches (entertainment advocacy) are been used by scholars in health communication to prevent very different diseases and to improve quality of life. Health communication is a transdisciplinary field whose intended outcomes are increasing audience knowledge and awareness of a health issue, influencing behaviors and attitudes towards a health issue and implementing and evaluating health interventions disseminated using media in very different ways (from advertising and social marketing campaigns to television fiction or videogames). The track is focused on this topic and its main goal is to discuss around the relationship between health promotion and education from a communication media research point of view.

We will accept papers with empirical research related with health communication, that is to say we are seeking empirical analysis that link communication media with health education and health promotion.


The main topics regarding this track are related but not limited to the following ones:

  • Health campaigns: implementation, evaluation and effects.
  • Empirical studies about education-entertainment interventions.
  • Health communication and social marketing.
  • Social media and health promotion.
  • Videogames, interactive media and health promotion.
  • Media consumption and health beliefs and practices.

Paper language



Language: English


Paper submission: June 20th, 2014
Submission dates:
Submission format:
Submissions must be done through, choosing this track before to proceed.

Track Scientific Committee

Juan José Igartua (University of Salamanca, Spain) – Chair
Francis Javier Frutos (University of Salamanca, Spain)
Félix Ortega (University of Salamanca, Spain)
Lifen Cheng (University of Salamanca, Spain)
Isabel M. Barrios (University of Salamanca, Spain)
Lázaro Echegaray (Escuela Universitaria de la Cámara de Comercio de Bilbao, Spain)
María Concepción Medrano (Universidad del País Vasco, Spain)
María Luisa Humanes (Universidad Rey Juan Carlos, Spain)
Manuel Martínez Nicolás (Universidad Rey Juan Carlos, Spain)
Jordi Farré (Universidad Rovira i Virgil, Spain)
Miguel Vicente Mariño (University of Valladolid, Spain)
Jesús Arroyave (Universidad del Norte, Colombia)

Special Issue

More info

Juan José IgartuaDr. Juan José Igartua
University of Salamanca
Faculty of Social Sciences
Campus Unamuno (FES building)
Salamanca 37007

(+34) 923 294400 (ext. 3111)