Track 4. Gamification ecosystems


The popularity of computer games led to thinking about their application in education. Games become an integral part of modern society. They are the ideal platform for presenting new content and new technology-a lot of people play computer games and accept them as a normal form of entertainment. In contrast to all existing media, games have the opportunity to interact, allowing the user to actively participate, not just passively receive information. In recent years educational gaming has been progressively perceived as a very effective tool for improving teaching-learning activities in higher education (Minovic, 2010).

After initial exploitation of the games in the educational area, new term of gamification emerged, as the use of game thinking and game mechanics in non-game contexts to engage users in solving problems (Zichermann, 2011; Marczewski, 2012).

According to the new HORIZON 2020 call, given under ICT 2014 section, with the topic of advanced digital gaming/gamification technologies “Digital games and gamification mechanics applied in non-leisure contexts is an important but scattered industry that can bring high pay-offs and lead to the emergence of a prospering market. Digital games can also make a real change in the life of a large number of targeted excluded groups, enhancing their better integration in society.  This requires however the development of new methodologies and tools to produce, apply and use digital games and gamification techniques in non-leisure contexts, as well as building scientific evidence on their benefits – for governments, enterprises and individuals.”

Major aim of this track would be to bring actual theoretical and applied research in the field of game application and development in different areas, such as education and training, business, marketing, product development, group problem solving, etc.


  • Gamification in Education
  • Gamification as a methodology for solving problems
  • Games, Tools and Design Frameworks
  • Use of existing commercial games
  • Game theory and decision making
  • Virtual worlds and simulators
  • Virtual identities and security aspects
  • Relation between fun and learning
  • Games and Natural user interfaces

Paper language



Language: English


Paper submission: June 30th, 2014
Submission dates:
Submission format:
Submissions must be done through, choosing this track before to proceed.

Track Scientific Committee

Miroslav Minović (University of Belgrade, Serbia) – Co-chair
Miloš Milovanović (University of Belgrade, Serbia) – Co-chair
Ángel Hernández-García (Universidad Politécnica de Madrid, Spain)
Miguel Ángel Conde-González (Universidad de León, Spain)
Nick Kerney (ANDAMIO Education and Technology, Spain)
Dai Griffiths (University of Bolton, UK)
Ricardo Colomo-Palacios (Universidad Carlos III de Madrid, Spain)
Eduardo Herranz (Universidad Carlos III de Madrid, Spain)
Marc Alier (UPC Barcelona, Spain)
Gustavo Alves (School of Engineering, Polytechnic of Porto, Portugal)
Peter van Rosmalen (Open Universiteit Nederland, Netherlands)
Paul Hollins (Director of Cetis and of IEC at the University of Bolton)

Special Issue

The accepted papers in this track will be invited to prepare and submit an extended version to be considered, after a new peer review, for publication in a Special Issue in International Journal of Engineering Education. Call for papers with all details can be found here:

More info

MinovicMiroslavPhD. Miroslav Minović
Laboratory of Multimedia Communications
School of Business Administration, University of Belgrade
Jove Ilica 154, 11000 Belgrade

+381 11 3950894